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| | SR1581 | | LRB098 21673 MST 60722 r |
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| 1 | | SENATE RESOLUTION
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| 2 | | WHEREAS, The members of the Illinois Senate are saddened to |
| 3 | | learn of the death of Matthew J. Brennock of Oak Park, who |
| 4 | | passed away on May 21, 2014; and
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| 5 | | WHEREAS, Matt Brennock was the managing partner and |
| 6 | | executive creative director of Momentum Worldwide in Chicago; |
| 7 | | he spent 25 years in the Chicago advertising industry, starting |
| 8 | | at DDB Worldwide; in 6 years he rose to vice-president and |
| 9 | | creative director; he then spent 2 years at J. Walter Thompson |
| 10 | | as senior vice-president and global creative director; in 1998, |
| 11 | | he joined Michael Oberman as a partner at Fusion Idea Lab; |
| 12 | | after 11 years at Fusion Idea Lab, he moved to New York to work |
| 13 | | for Digitas as senior vice-president/creative strategist and |
| 14 | | new business strategist; after a year as senior |
| 15 | | vice-president/content architect and business development at |
| 16 | | IPG Media brands, he returned to Chicago as managing partner of |
| 17 | | the Chicago office of Inter Public's Momentum Worldwide |
| 18 | | network; over the years, he worked with such diverse clients as |
| 19 | | Anheuser-Busch, McDonald's, Kraft, Expedia, Orbitz, New Line |
| 20 | | Cinema, and Target; and
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| 21 | | WHEREAS, Matt Brennock was the father of Ashlan and Peyton |
| 22 | | Brennock; the son of Geraldine (nee Hanley) and the late |
| 23 | | Raymond Brennock; the brother of Bridget (Larry) Roth, Therese, |