HB4248 - 104th General Assembly (2025-2026)

ALGORITHMIC PRICE TRANSPARENCY
Last Action
5/31/2026 - House: Placed on Calendar Order of Concurrence Senate Amendment(s) 1
Statutes Amended In Order of Appearance
New Act  
815 ILCS 505/2MMMM new  
Synopsis As Introduced
Creates the Algorithmic Pricing Transparency Act. Provides that any person or entity that sells or offers to sell goods or services through an online platform to consumers in this State shall provide a clear and conspicuous disclosure if the price displayed to a consumer is generated using surveillance pricing. Provides that a consumer may opt out of surveillance pricing and a covered entity shall provide the consumer with a non-personalized baseline price for the goods or services. Prohibits a covered entity from using specified personal information to generate algorithmic pricing. Provides that a violation of the Act is an unlawful practice under the Consumer Fraud and Deceptive Business Practices Act. Amends the Consumer Fraud and Deceptive Business Practices Act to make a conforming change. Effective one year after becoming law.

House Floor Amendment No. 2
Deletes reference to:
815 ILCS 505/2MMMM new  
Replaces everything after the enacting clause. Creates the Algorithmic Pricing Prohibition Act. Provides that a person or entity that sells or offers to sell consumer goods or services to consumers in this State shall not engage in surveillance pricing (algorithmic pricing that uses a consumer's personal data to generate a price for consumer goods or services that is set for a consumer based on the consumer's personal data). Provides that the Act does not apply to: specified types of price changes; algorithmic pricing models that do not use personal data; or the use of consumer personal data for purposes of determining creditworthiness or underwriting a consumer's ability to repay. Provides that the Attorney General may: investigate a claim that a person violated the Act; bring an action in the name of the People of this State to restrain or enjoin by preliminary or permanent injunction the person from violating the Act; seek restitution and petition a circuit court for the assessment of a civil penalty; and recover all reasonable costs of bringing an action. Provides that a person who violates the Act is liable for a civil penalty of not more than $50,000 for each violation. Preempts home rule. Provides that nothing in the Act shall be construed to limit any federal or State law.

House Floor Amendment No. 3
Removes language providing that the Act does not apply to price changes that are the result of any bona fide price change that is reasonably attributable to legitimate business considerations. Provides that the Act does not apply to (i) algorithmic pricing models that do not use personal data, including models based on aggregate market demand, which includes changes in market demand, competitive conditions, and the seller's cost structure, (ii) the pricing of any contract or policy of insurance that is subject to rules regarding pricing to consumers adopted by the Department of Insurance, including a surety contract, a dental service plan, a health care plan, a limited health care plan, or a voluntary health services plan, or (iii) any provider of financial services, including a financial institution, a financial institution affiliate, a broker-dealer, a registered investment advisor, or an entity that provides consumer credit products, such as credit cards, personal loans, and mortgages, that is subject to rules adopted by the Department of Financial and Professional Regulation or rules or regulations adopted by any federal financial regulatory agency regarding pricing or disclosures, including terms disclosed to consumers.

Senate Floor Amendment No. 1
Adds reference to:
815 ILCS 505/2MMMM new  
Replaces everything after the enacting clause. Creates the Protection from Surveillance Pricing Act. Provides that a person shall not engage in surveillance pricing. Sets forth exemptions and limitations to the prohibition. Provides that the Attorney General or the State's Attorney of any county in the State may bring an action against any person to restrain and prevent any pattern or practice in violation of the provisions of the Act. Provides for enforcement under the Consumer Fraud and Deceptive Business Practices Act. Provides that any waiver of the provisions of the Act is void and unenforceable as contrary to public policy. Limits home rule powers. Amends the Consumer Fraud and Deceptive Business Practices Act to make a conforming change.
Actions
DateChamberAction
12/17/2025HouseFiled with the Clerk by Rep. Kam Buckner
1/12/2026HouseAdded Co-Sponsor Rep. Suzanne M. Ness
1/12/2026HouseAdded Chief Co-Sponsor Rep. Harry Benton
1/12/2026HouseAdded Chief Co-Sponsor Rep. Mary Beth Canty
1/13/2026HouseAdded Co-Sponsor Rep. Robyn Gabel
1/14/2026HouseAdded Chief Co-Sponsor Rep. Michael Crawford
1/14/2026HouseAdded Co-Sponsor Rep. Michelle Mussman
1/14/2026HouseAdded Co-Sponsor Rep. Nicolle Grasse
1/14/2026HouseAdded Co-Sponsor Rep. Martha Deuter
1/14/2026HouseAdded Co-Sponsor Rep. Jaime M. Andrade, Jr.
1/14/2026HouseFirst Reading
1/14/2026HouseReferred to Rules Committee
1/15/2026HouseAdded Co-Sponsor Rep. Joyce Mason
1/15/2026HouseAdded Co-Sponsor Rep. Dagmara Avelar
1/22/2026HouseAdded Co-Sponsor Rep. Aarón M. Ortíz
2/02/2026HouseChief Sponsor Changed to Rep. Maura Hirschauer
2/02/2026HouseAdded Chief Co-Sponsor Rep. Kam Buckner
2/17/2026HouseAssigned to Consumer Protection Committee
2/18/2026HouseAdded Co-Sponsor Rep. Elizabeth "Lisa" Hernandez
3/09/2026HouseAdded Co-Sponsor Rep. Laura Faver Dias
3/24/2026HouseHouse Committee Amendment No. 1 Filed with Clerk by Rep. Maura Hirschauer
3/24/2026HouseHouse Committee Amendment No. 1 Referred to Rules Committee
3/24/2026HouseRemove Chief Co-Sponsor Rep. Harry Benton
3/24/2026HouseAdded Chief Co-Sponsor Rep. Nabeela Syed
3/24/2026HouseDo Pass / Short Debate Consumer Protection Committee; 006-003-000
3/24/2026HouseHouse Committee Amendment No. 1 Tabled
3/25/2026HousePlaced on Calendar 2nd Reading - Short Debate
3/30/2026HouseAdded Co-Sponsor Rep. La Shawn K. Ford
4/10/2026HouseSecond Reading - Short Debate
4/10/2026HouseHeld on Calendar Order of Second Reading - Short Debate
4/13/2026HouseAdded Co-Sponsor Rep. Janet Yang Rohr
4/17/2026HouseRule 19(a) / Re-referred to Rules Committee
5/14/2026HouseAdded Co-Sponsor Rep. Jay Hoffman
5/20/2026HouseApproved for Consideration Rules Committee; 005-000-000
5/20/2026HouseThird Reading Deadline Extended-Rule May 31, 2026
5/20/2026HousePlaced on Calendar 2nd Reading - Short Debate
5/20/2026HouseHouse Floor Amendment No. 2 Filed with Clerk by Rep. Maura Hirschauer
5/20/2026HouseHouse Floor Amendment No. 2 Referred to Rules Committee
5/20/2026HouseRemove Chief Co-Sponsor Rep. Mary Beth Canty
5/20/2026HouseAdded Co-Sponsor Rep. Mary Beth Canty
5/20/2026HouseRemove Chief Co-Sponsor Rep. Nabeela Syed
5/20/2026HouseAdded Co-Sponsor Rep. Nabeela Syed
5/20/2026HouseAdded Chief Co-Sponsor Rep. Jennifer Gong-Gershowitz
5/20/2026HouseAdded Chief Co-Sponsor Rep. Edgar González, Jr.
5/20/2026HouseHouse Floor Amendment No. 2 Rules Refers to Executive Committee
5/21/2026HouseAdded Co-Sponsor Rep. Daniel Didech
5/21/2026HouseHouse Floor Amendment No. 2 Recommends Be Adopted Executive Committee; 012-000-000
5/21/2026HouseHouse Floor Amendment No. 3 Filed with Clerk by Rep. Maura Hirschauer
5/21/2026HouseHouse Floor Amendment No. 3 Referred to Rules Committee
5/21/2026HouseHouse Floor Amendment No. 3 Rules Refers to Executive Committee
5/22/2026HouseHouse Floor Amendment No. 3 Recommends Be Adopted Executive Committee; 008-004-000
5/22/2026HouseHouse Floor Amendment No. 2 Adopted by Voice Vote
5/22/2026HouseHouse Floor Amendment No. 3 Adopted by Voice Vote
5/22/2026HousePlaced on Calendar Order of 3rd Reading - Short Debate
5/22/2026HouseThird Reading - Short Debate - Passed 078-019-000
5/22/2026HouseAdded Co-Sponsor Rep. Amy Briel
5/22/2026HouseAdded Co-Sponsor Rep. Stephanie A. Kifowit
5/22/2026HouseAdded Co-Sponsor Rep. Rita Mayfield
5/22/2026HouseAdded Co-Sponsor Rep. Matt Hanson
5/22/2026HouseAdded Co-Sponsor Rep. Sharon Chung
5/22/2026HouseAdded Co-Sponsor Rep. Yolonda Morris
5/22/2026HouseAdded Co-Sponsor Rep. Mary Gill
5/22/2026HouseAdded Co-Sponsor Rep. Natalie A. Manley
5/22/2026HouseAdded Co-Sponsor Rep. Dave Vella
5/22/2026HouseAdded Co-Sponsor Rep. Justin Cochran
5/22/2026HouseAdded Co-Sponsor Rep. Anthony DeLuca
5/22/2026HouseAdded Co-Sponsor Rep. Rick Ryan
5/22/2026HouseAdded Co-Sponsor Rep. Harry Benton
5/22/2026HouseAdded Co-Sponsor Rep. Gregg Johnson
5/22/2026HouseAdded Co-Sponsor Rep. Camille Y. Lilly
5/22/2026SenateArrive in Senate
5/22/2026SenatePlaced on Calendar Order of First Reading
5/22/2026SenateChief Senate Sponsor Sen. Don Harmon
5/22/2026SenateFirst Reading
5/22/2026SenateReferred to Assignments
5/25/2026HouseAdded Co-Sponsor Rep. Emanuel "Chris" Welch
5/30/2026SenateRule 2-10 Third Reading Deadline Established As May 31, 2026
5/30/2026SenateApproved for Consideration Assignments
5/30/2026SenatePlaced on Calendar Order of 2nd Reading
5/30/2026SenateSecond Reading
5/30/2026SenatePlaced on Calendar Order of 3rd Reading May 31, 2026
5/31/2026SenateSenate Floor Amendment No. 1 Filed with Secretary by Sen. Robert Peters
5/31/2026SenateSenate Floor Amendment No. 1 Referred to Assignments
5/31/2026SenateAdded as Alternate Co-Sponsor Sen. Suzy Glowiak Hilton
5/31/2026SenateAlternate Chief Sponsor Changed to Sen. Robert Peters
5/31/2026SenateSenate Floor Amendment No. 1 Be Approved for Consideration Assignments
5/31/2026SenateAdded as Alternate Co-Sponsor Sen. Christopher Belt
5/31/2026SenateAdded as Alternate Co-Sponsor Sen. Doris Turner
5/31/2026SenateRecalled to Second Reading
5/31/2026SenateSenate Floor Amendment No. 1 Adopted; Peters
5/31/2026SenatePlaced on Calendar Order of 3rd Reading
5/31/2026SenateThird Reading - Passed; 041-016-000
5/31/2026HouseArrived in House
5/31/2026HousePlaced on Calendar Order of Concurrence Senate Amendment(s) 1
6/01/2026SenateAdded as Alternate Chief Co-Sponsor Sen. Michael W. Halpin
6/01/2026SenateAdded as Alternate Chief Co-Sponsor Sen. Graciela Guzmán
6/01/2026SenateAdded as Alternate Chief Co-Sponsor Sen. Rachel Ventura