Public Act 104-0077
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| Public Act 104-0077 | ||||
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AN ACT concerning business. | ||||
Be it enacted by the People of the State of Illinois, | ||||
represented in the General Assembly: | ||||
Section 1. Short title. This Act may be cited as the | ||||
Government Advertising Spending Transparency Act. | ||||
Section 5. Findings. The General Assembly finds and | ||||
declares: | ||||
(a) Illinois benefits from robust local news services that | ||||
provide trusted and essential information to the community | ||||
that limits corruption, encourages citizen participation, | ||||
helps combat misinformation, and mitigates community and | ||||
individual alienation. | ||||
(b) Local news in Illinois and throughout the country is | ||||
struggling with newspaper advertising dropping 82% nationally | ||||
since 2000, contributing to a 57% drop in the number of | ||||
reporters at newspapers and thousands of closures. | ||||
(c) Local news outlets are trusted sources of information | ||||
for communities throughout Illinois and advertising spending | ||||
with these outlets carries a substantial benefit for the | ||||
effective dissemination of important government information to | ||||
the communities it serves. | ||||
(d) Government initiatives to increase spending on local | ||||
news advertising have been manifestly successful in both | ||||
supporting local news outlets and improving the information | ||
diet of communities in several major cities. | ||
(e) The public has a right to know where government is | ||
spending its advertising dollars and what proportion of those | ||
dollars are going to local news outlets in this State. | ||
Section 15. Reporting requirements. | ||
(a) No later than October 1, 2026, and October 1 of each | ||
year thereafter, each State agency or department shall report | ||
the amount and distribution of its advertising spending to the | ||
General Assembly and post the report on its website. | ||
(b) The annual report described in subsection (a) shall | ||
include: | ||
(1) the overall amount of advertising spending made by | ||
the State agency or department; | ||
(2) the names of each advertising vendor that received | ||
advertising contracts from the State agency or department | ||
and the amount of those contracts; | ||
(3) the type of entity that received the advertising | ||
spending, categorized by media type, including, but not | ||
limited to, search platforms, national news outlets, | ||
digital platforms, and local news outlets; and | ||
(4) the general subject matter of the advertising | ||
placement, such as military recruitment, public health, or | ||
job training. | ||
(c) If a contracted vendor places advertisements on behalf | ||
of a State agency or department, the State agency or | ||
department shall make a good faith effort to collect from the | ||
vendor sufficient information to comply with paragraph (3) of | ||
subsection (b). | ||
Effective Date: 1/1/2026
